Pop Up Madness!

I am in love with this guerilla retail trend.  If you are still in the dark get with the program.  Pop up shops or flash retailing are temporary retail shops set up in an otherwise empty commercial space.  They come, set up and once the merch is gone..poof! Shoppers late to the game are left wanting more and so the hype builds.

The fact that these spaces are temporary and fleeting is all the more seductive to retail junkies looking for their next fix and the concept itself relies eye catching visual merchandising as well as social media.

Here are some of the poppiest of pop ups that have made me drool.




Parra Pop Up @ Wood Wood, Berlin



British Style Mag Lula Curates a Pop Up @ Harvey Nichols



Kate Spade Igloo!  SO cute